Paddle for Our Rivers

Profits from the event will be donated to Friends of the River – California’s only statewide river conservation organization that drives protection and restoration of rivers to support sustainable water solutions through advocacy and education.

The fifth annual Special Report on Paddlesports shows that paddlesports are on the rise, again setting a record for the number of participants. In 2014, 21.7 million Americans — 7.4 percent of the population — enjoyed paddling.

Though paddling participation is rising, there is significant growth potential among minorities, which are underrepresented in the sport.